저자의 연구 키워드

저자의 연구 키워드

#고객충성도

#골프장 선택속성

#골프장 이용객

#공익연계마케팅

#공익프로그램 적합성

#관람요인

#밀레니얼 소비자

#브랜드 로열티

#브랜드 명성

#브랜드 이미지

#브랜드글로벌성

#소비자 공익관여도

#스포츠 브랜드

#스포츠브랜드

#재방문의도

#지각가치

#팀동일시

#프로야구

#advertisement attitude

#AHP

#brand experience

#brand globaization

#brand globalness

#brand identification

#brand image

#brand love

#brand loyalty

#campground

#Cause-related marketing

#consumer behavior intention corporate image

#Consumer loyalty

#corporate image

#Corporate Social Responsibilities

#creating shared value

#CRM attitude

#CRM attributes

#CSV credibility

#cultural disposition

#Customer loyalty

#Customer Reliability

#Customer revisit

#determinant factors of spectators’ attendance

#DMB

#event program

#korea racing authority

#Korean professional baseball League

#Marketing Implement

#media sports involvement

#millennial consumer

#parent company image

#participation motivation

#perceived value

#priority order evaluation

#pro-baseball

#professional baseball

#purchase intention

#revisit intention

#revisiting

#satisfaction

#selection attributes

#spectating factor

#spectator factor

#spectator factor scale

#spectator satisfaction

#spectators’ consumption behavior

#sporting goods brand

#sporting goods consumer

#supporter

#susceptibility to global consumer culture

#Team identification

#team image