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자료유형
학술저널
저자정보
저널정보
한국방송학회 한국방송학보 한국방송학보 통권 제14-3호
발행연도
2000.11
수록면
7 - 45 (39page)

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The news and entertainment media remain men's domains. Empirical data and a significant body of critical literature demonstrate that men control the media. Feminist activists and scholars try to make the media more egalitarian in both representing and employing women. My concern is particularly with news, which has power to define serious topics for public debate and to identify major players in political, economic, and social processes. The gender structure in news does not reflect the reality transparently, but represents the power relations constructed in patriarchal social order in a symbolic way.
In this context, the paper deals with how TV viewers recognize and evaluate the gender structure represented in TV news program in Korea. To that end, the purpose, this study conducted a survey research using questionnaires with 440 college students which consisted of 228 females and 212 males.
Main research questions include; what are the characteristics of their TV news viewing patterns; what are the differences between female and male students in news viewing patterns; how do they recognize and evaluate the gender structure constructed by anchors, reporters and sources in TV news: and what are the differences in the recognition and evaluation between female and male students.
The purpose of the paper is to show audience's consciousness about discriminated sex apparatus in TV news which reproduced male-dominated ideology and to reveal the problems of sex apparatus. Furthermore, it is to pursue the desirable changes of the gender structure in TV news and to contribute in making media more egalitarian in representing women.
The study found out that male students liked to watch mostly news and sports programs, and female student preferred to watch dramas to news. Among news items, male students were interested in the hard news such as economy/banking and sports and, contrarily, female student liked to watch soft news such as social and cultural news.
Generally, both the male and female students tended to realize the discriminated gender relations in news. However, the female students severely criticized the gender structure more than the male students did. In particular, the male student indicated that beauty, young age, and good voice were the most important qualifications for the women anchors, but, for men anchors, professionalism, criticizing ability, and authority were necessary. In contrast, the female students emphasized that the qualifications for both men and women anchors were same. By the same token, the male students asserted that hard news should be reported by male reporters and soft news should be did by women reporters. However, the female students insisted that the sex of reporters were not related to news coverage. Finally, the female students realized and criticized more than the males about the facts that interviewees and commenters were mostly men, and a few women were appeared and they were described as victims or traditional women's roles.
In conclusion, we could infer from the results that the male students seemed to internalize the patriarchal social order and to maintain the status-quo. In contrast, the female students tended to be critical to male-dominated media representation and to have feminist thoughts.

목차

1. 문제제기 : 뉴스권력과 젠더
2. TV 뉴스와 여성 연구
3. 연구대상 및 방법
4. 연구결과 및 논의
5. 결론
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Abstract

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