The cafeteria of university is one of the largest consumption point for the chicken meat of university students. However, few papers conducted research to analyze the consumption behavior of university students. The object of this paper is to conduct survey analysis about the students" behavior for consumption of chicken meat at the cafeterias of university and to measure WTP (Willingness-to-pay) for food cooked with domestic chicken meat. The results present that most of students show higher preference of domestic chicken meat and that they can pay 4,426 Korean won for food cooked with domestic chicken meat.