지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
With globalization of the commodity trade cultural exchange also create. Soju in Korea as a commodity is the totality of Korean culture simply rather than beverage alcohol. Its values from the globalization model are economic, health and environmental benefits like as good quality of Soju, prevention of drinking problems experienced, and exchange of know-how of bottle sharing and redemption management in Korea. In other words, those are substitution of illigal low-quality liquor, spread of health ideas, and leading the environmental values in the countries entered. Soju makers in Korea simply not sold, should be to exchange social values with importing countries.
The findings of this study is that current attractive countries are 11 countries, growing countries are 5, and 2 countries are priority target. Entry strategy for China and Vietnam as a case study was performed SWOT analysis. Stakeholders" role model is especially necessary for the inclusion of social values.
Globalization may be failed if the firms entered only for the economic benefits in the market. Exporters based on the experience of trying to create the socio-cultural and environmental values in the local market will be succeed. In addition, concerns for socio-economic level of the market, alcohol policy, and drinking culture etc. in the countries entered is very important for the successful globalization and sustainable development.
The findings of this study is that current attractive countries are 11 countries, growing countries are 5, and 2 countries are priority target. Entry strategy for China and Vietnam as a case study was performed SWOT analysis. Stakeholders" role model is especially necessary for the inclusion of social values.
Globalization may be failed if the firms entered only for the economic benefits in the market. Exporters based on the experience of trying to create the socio-cultural and environmental values in the local market will be succeed. In addition, concerns for socio-economic level of the market, alcohol policy, and drinking culture etc. in the countries entered is very important for the successful globalization and sustainable development.
목차
I. 서론
II. 연구모형 구축
III. 국가별 진입전략
IV. 시사점과 논의
V. 결론
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2017-030-001380931