지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 243 - 258 (16page)
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초록· 키워드
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A prerequisite to this paper is that environmental changes are significant in long term orientation for the solidarity between franchisors and franchisees. Another prerequisite is that environmental dynamism is an important antecedent factor to opportunism and long term orientation, and that recontract will is a result factor of long term orientation. With these prerequisites, this paper tries to analyze the relations among the factors. Five conclusions were deduced through a face to face survey performed over 250 franchise restaurants in Seoul. Five conclusions are as follows: Firstly, dynamics-market demand(+) and dynamics-competitive market(-) are significantly relative to opportunism. Secondly, dynamics-environment system and dynamics-competitive market are positively relative to long term orientation, while market demand dynamism is negatively relative to long term orientation. Thirdly, dynamics-competitive market and dynamics-environment system are shown to have a positive relation to recontract will, while dynamics-competitive market and input environment dynamism have a negative relation to it. Forthly, opportunism shows a negative relation to long term orientation. Finally, opportunism is negatively relative to recontract will, while long term oientation is positively relative to it. This paper is expected to demonstrate that managerial strategies and administrative efforts are necessary, in the increasing levels of environmental dynamism, for administrating and controlling opportunism to develop and maintain positive long term relations between franchisors and franchisees
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UCI(KEPA) : I410-ECN-0101-2018-326-002147233