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자료유형
학술저널
저자정보
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한국호텔관광학회 호텔관광연구 호텔관광연구 제16권 제5호 (통권 제56권)
발행연도
2014.9
수록면
130 - 149 (20page)

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Outcomes of service industry like hospitality so often depends their employees`` performances which can be affected by service standardization. Not only thoroughgoing supervision to employees but also developing and improving their working environment by careful communication between company and employees are the most basic ideology of capitalism as well as its employees`` bonus and incentive for better performances and highly motivated results by tourism service employees. This study conducts a research of influencing factors for non-standardization of customer service by tourism service employees instead of giving standardization service. By researching the major factors of performing non-standardization service by employees, company could figure out the cause of de-motivating employees`` emotions in order to improve and secure for better conducting of standardization service to customers, which could result in customers’ satisfaction. Furthermore, by finding out the cause of major factors for boosting standardization service by tourism service employees, company could improve their employees`` motivation, productivity, and job satisfaction. As a result of this, findings are suggested on whether there are different factors of non-standardization services between hotel and restaurant industries. If there are different factors of non-standardization services, we would like to consider how differences exist in the relationship of influences between them.

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