지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to validate the Region of Origin Effect and Country of Origin Effect in Chinese consumer market. The Region of Origin Effect is defined as the consumers evaluate the products differently where the product is produced region. We test Region of Origin Effect, Interaction of Region of origin Effect and Country of Origin Effect, Interaction of Country of Origin Effect and Patriot of Region. The empirical studies has conducted to survey the chinese consumer in Beijing, Shanghai, Guangzhou. The result of empirical testing are as follow. First, we find the Country of Origin Effect and Region of Origin Effect as the existing literature indicated. Second, The Region of Origin Effect shows more China Brand than Foreign Product strongly. The results implies that because the Region of Origin affect product evaluation of Chinese consume, the Region of Origin Effect is considered to make the entry strategy and marketing strategy.
목차
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참고문헌 (38)
참고문헌 신청
2003中國區域創新能力報告 / 2004 / 中國科技發展戰略究小組
Bilkey, W. J / 1982 / Country-of-Origin Effect on Product Evaluation 13 (2) : 89 ~ 99
Burgess, J / 1982 / Selling places : environmental images for the executive 16 (1) : 1 ~ 17
Chao, Paul / 1989 / The Impact of Country Affiliation on the Credibility of Product Attribute Claims 29 : 35 ~ 41
Child. John / 1997 / Regional Differences in China and their implications for Sino-Foreign Joint Ventures 23 : 65 ~ 86
Bilkey, W. J / 1982 / Country-of-Origin Effect on Product Evaluation 13 (2) : 89 ~ 99
Burgess, J / 1982 / Selling places : environmental images for the executive 16 (1) : 1 ~ 17
Chao, Paul / 1989 / The Impact of Country Affiliation on the Credibility of Product Attribute Claims 29 : 35 ~ 41
Child. John / 1997 / Regional Differences in China and their implications for Sino-Foreign Joint Ventures 23 : 65 ~ 86
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