지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to determine the salient quality attributes, including those attributes that increase customer satisfaction and loyalty that are essential for the use of airlines, to provide important strategic implications. In this regard, the study analyzes the relationship among airlines characteristics , customer satisfaction and loyalty. According to the result, people and price elements did not have significant effects on customer satisfaction, whereas other elements directly influenced customer satisfaction, and people element did not have significant effects on customer loyalty, whereas other element directly influenced customer loyalty, also customer satisfaction directly influenced customer loyalty. The results have important implications for researchers, the quality dimension of airlines services can be identified through an service marketing mix elements, providing a better understanding of the effective quality management of airlines.
목차
등록된 정보가 없습니다.
참고문헌 (40)
참고문헌 신청
[학술지(정기간행
Beaven, M. H. / 1990 / Service-Oriented Thinking and its Implications for the Marketing Mix / Journal of Services Marketing 4 : 5 ~ 19
Bitner, M. J / 1990 / Evaluation Service Encounters: The Effects of Physical Surrounding and Employee Responses / Journal of Marketing 54 (4) : 69 ~ 82
Booms, B. H. / 1981 / Marketing Strategies and Organization Structures for Service Firms
Chang, Y. H. / 2002 / A Survey Analysis of Service Quality for Domestic Airlines / European Journal of Operational Research 139 : 166 ~ 177
Beaven, M. H. / 1990 / Service-Oriented Thinking and its Implications for the Marketing Mix / Journal of Services Marketing 4 : 5 ~ 19
Bitner, M. J / 1990 / Evaluation Service Encounters: The Effects of Physical Surrounding and Employee Responses / Journal of Marketing 54 (4) : 69 ~ 82
Booms, B. H. / 1981 / Marketing Strategies and Organization Structures for Service Firms
Chang, Y. H. / 2002 / A Survey Analysis of Service Quality for Domestic Airlines / European Journal of Operational Research 139 : 166 ~ 177
이 논문의 저자 정보
최근 본 자료
댓글(0)
0