지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 181 - 198 (18page)
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초록· 키워드
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The purpose of this study is to investigate the effect of structural relationship between hotel brand image, customer satisfaction and loyalty of five-star hotels in Seoul City. Based on the relevant literature review, this study posits three characteristics, that is, brand image,customer satisfaction and royalty as key variables to describe the post acceptance behavior in hotel. For the purpose of this study, empirical analysis using SPSS 18.0 and AMOS 18.0 was performed. The findings and implications can be summarized as follows: First,brand image had a positive influence on customer satisfaction. Second, brand image had not a positive influence on royalty. Lastly, customer satisfaction had a positive effect on royalty. They have to invest their resources more efficiently making changes to hotel brand image to increase the customer satisfaction and royalty.
목차
등록된 정보가 없습니다.
참고문헌 (38)
참고문헌 신청
Anderson, W. T. / 1994 / Advertising is Image Management / Journal of Advertising Research 24 (1) : 27 ~ 37
Asker, D. A. / 1990 / Consumer Evaluations of Brand Extensions / Journal of Marketing of Marketing 54 (1) : 27 ~ 42
Blodgett, J. G. / 1993 / The Effect of Perceived Justice on Complaints’ Negative Word-of-Mouth Behavior and Repatronage Intention / Journal of Retailing 69 (4) : 339 ~ 428
Davis, S. / 2002 / Promotion has a Negative Effect on Brand Evaluations-or Does It? Additional Disconforming Evidence / Journal of Marketing Research 29 (1) : 143 ~ 148
Donbi, D. / 1990 / In Search of Brand Image: A Foundation Analysis / Advances in Consumer Research 17 (1) : 110 ~ 120
Asker, D. A. / 1990 / Consumer Evaluations of Brand Extensions / Journal of Marketing of Marketing 54 (1) : 27 ~ 42
Blodgett, J. G. / 1993 / The Effect of Perceived Justice on Complaints’ Negative Word-of-Mouth Behavior and Repatronage Intention / Journal of Retailing 69 (4) : 339 ~ 428
Davis, S. / 2002 / Promotion has a Negative Effect on Brand Evaluations-or Does It? Additional Disconforming Evidence / Journal of Marketing Research 29 (1) : 143 ~ 148
Donbi, D. / 1990 / In Search of Brand Image: A Foundation Analysis / Advances in Consumer Research 17 (1) : 110 ~ 120
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