지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
The purpose of this study is to do a detailed analysis of the layouts and components of the main pages of the SOHO malls, which serve as its display window, and in turn, find a successful strategy for SOHO malls in the over saturated Internet shopping mall market. To analyze the components and layout of the main page of the SOHO Internet apparel shopping malls, top 50 Internet apparel shopping malls for woman and top 50 Internet apparel shopping malls for man, ranked within Internet shopping mall10) were selected. Data were collected from the coding sheets surveyed on the Internet apparel shopping malls for one month (September 2012). The result showed different patterns in various aspects between women's and men's malls. 1) The men’s malls used product pictures more frequently in their main pages than the women’s malls 2)The sections for jewelry and beauties were usually included in men’s apparel shopping malls. 3) Men’s malls usually had a rather crowded layout with numerous banners in order to expose their promotional items to the fullest. 4) men’s malls provided a more detailed promotional and product information regarding the display items on its main pages. 5) Women’s malls had a wider range of price distribution and generally higher prices.
목차
등록된 정보가 없습니다.
참고문헌 (13)
참고문헌 신청
/ / Category ranking
/ / Distribution issue of the fashion market in 2011
Chae Migyeong / 2010 / A study on the plans for successful operations of the Internet SOHO mall / graduate school of Industrial Engineering Management & Design Hanyang University
Jang Eunyoung / 2004 / components of apparel retailing web sites / Journal of Fashion marketing and Management 8 (4) : 375 ~ 388
Jeong Eunju / 2004 / A Empirical on the success factor of Internet SOHO mall operation / graduate school of Information and communication technology Sookmyung University
/ / Distribution issue of the fashion market in 2011
Chae Migyeong / 2010 / A study on the plans for successful operations of the Internet SOHO mall / graduate school of Industrial Engineering Management & Design Hanyang University
Jang Eunyoung / 2004 / components of apparel retailing web sites / Journal of Fashion marketing and Management 8 (4) : 375 ~ 388
Jeong Eunju / 2004 / A Empirical on the success factor of Internet SOHO mall operation / graduate school of Information and communication technology Sookmyung University
이 논문의 저자 정보
최근 본 자료
댓글(0)
0