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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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The Market of low-cost carriers is growing recently, because low-cost carriers can provide new value to aviation customers through the reformation of the cost structure. The emergence of a new kind of air service provides new choice options in aviation industry. And consumer’s attitude and perception toward air service product also change.
This study tried to find the effect of perceived value of low-cost carriers on aviation industry.
The positive value perception on low-cost carriers would expend the aviation industry. The result of this study indicates that consumers’ evaluation on low-cost carriers effects on low-cost carriers’perceived service quality and purchase intention. And purchase intention on low-cost carriers effects on purchase intention on whole air service product. Conclusively, all hypotheses in this study are statistically significant.
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참고문헌 (34)
참고문헌 신청
[학술
Alotaibi, K.F / 1992 / An empirical investigation of passenger diversity, airline service quality, and passenger satisfaction / 박사 / Arizona State University
Anderson, E / 2005 / Customer Satisfaction Research Prospectus, in : Service Quality / Centrality and network flow 27 (1) : 55 ~ 71
Chen, F. Y / 2005 / Examining airline service quality from a process perspective / Journal of Air Transport Management 11 (2) : 79 ~ 87
Cronin, J. J. Jr / 1992 / Measuring service quality: a reexamination and extension / Journal of Marketing 56 (3) : 55 ~ 68
Alotaibi, K.F / 1992 / An empirical investigation of passenger diversity, airline service quality, and passenger satisfaction / 박사 / Arizona State University
Anderson, E / 2005 / Customer Satisfaction Research Prospectus, in : Service Quality / Centrality and network flow 27 (1) : 55 ~ 71
Chen, F. Y / 2005 / Examining airline service quality from a process perspective / Journal of Air Transport Management 11 (2) : 79 ~ 87
Cronin, J. J. Jr / 1992 / Measuring service quality: a reexamination and extension / Journal of Marketing 56 (3) : 55 ~ 68
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