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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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Purpose: This study aims to empirically analyze the effects of user experience on satisfaction and repurchase in the online food market and to present implications. Online food markets have rapidly dominated the grocery market since their appearance, and online food purchases by middle and seniors as well as young people are increasing rapidly. Research design, data, and methodology: The survey was conducted on 268 consumers with experience in using online food markets, and the results of the survey were analyzed using SPSS statistical program to verify reliability and feasibility, and using structural equation modelling (SEM) using AMOS. This study positively analyzed the impact of satisfaction and repurchase intent by setting system quality, product quality, brand characteristics, and economics as user experience factors in online food markets. Results: The results showed that among online food market user experience factors, the quality of the product and brand characteristics have a significant impact on satisfaction. This means that consumers decide to purchase food through online food markets by considering high-quality products and brand value together. Conclusions: This study has broadened the horizon of recent research on online food market which has been rapidly increasing in the market triggered by Covid19, providing significant implications.
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참고문헌 (31)
참고문헌 신청
Anderson, E. W. / 1994 / Customer satisfaction, market share, and profitability: Findings from Sweden / Journal of marketing 58(3):53~66
Kang, B. N. / 2004 / Brand image, customer satisfaction, customer loyalty, the research regarding a interrelation in foodservice / The Korea Journal of Culinary Research 10(4):201~214
Cha, S. S. / 2020 / Customers’ intention to use robot-serviced restaurants in Korea: relationship of coolness and MCI factors / International Journal of Contemporary Hospitality Management 32(9):2947~2968
차성수 / 2018 / The Factors influencing Customer Satisfaction with and Revisiting Coffee Shops in Korea: The Moderating Roles of Psychological Value / Culinary Science & Hospitality Research 24(2):1~7
차성수 / 2019 / Influence of SNS Characteristics on the Brand Image of Infant Food Products / 산경연구논집 10(8):7~15
Kang, B. N. / 2004 / Brand image, customer satisfaction, customer loyalty, the research regarding a interrelation in foodservice / The Korea Journal of Culinary Research 10(4):201~214
Cha, S. S. / 2020 / Customers’ intention to use robot-serviced restaurants in Korea: relationship of coolness and MCI factors / International Journal of Contemporary Hospitality Management 32(9):2947~2968
차성수 / 2018 / The Factors influencing Customer Satisfaction with and Revisiting Coffee Shops in Korea: The Moderating Roles of Psychological Value / Culinary Science & Hospitality Research 24(2):1~7
차성수 / 2019 / Influence of SNS Characteristics on the Brand Image of Infant Food Products / 산경연구논집 10(8):7~15
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