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논문 기본 정보

자료유형
학술저널
저자정보
김점남 (호원대학교) Yeojin Lim (Navy Leadership Center Jinhae Republic of Korea)
저널정보
J-INSTITUTE Public Value Public Value Vol.5 No.2
발행연도
2020.1
수록면
13 - 22 (10page)

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Purpose: The purpose of this study is to find out the background and factors that enabled SK and POSCO, which are producing remarkable results by creating social values, to grow by changing the corporate paradigm. Method: In this study, I reviewed the management philosophy as a mission by replacing the corporate values such as SK and POSCO, 13 major groups among the successful companies in our country, and the social contribution that implemented the vision and core values as embedded shared values. Our economy. Society. Corporate social responsibility(CSR) to the environment is changing to improve corporate trust and value, and today's trend is to expand the total amount of shared value by simultaneously creating 'economic value' and 'social value' with the evolution of CSR. The results of briefly examining the management philosophy as mission, vision and core values as embedded shared values, and implemented social contribution activities, replacing corporate values are as follows. SK is the founder's corporate philosophy(business support: contributing to the development of the nation and human society through corporate management) Results: It is the social value that SK pursues to promote the happiness of the society and the company together as a business to challenge the business of social worries by inheriting the values and values. And Chairman Choi Tae-won emphasized the importance of social values and took the lead. The influence of strong driving force was absorbed into the corporate culture among members, and the shared value of voluntarily solving social problems existed and was exerted. Pohang Steel(now POSCO) was born in the 1960s with a national desire to create a well-lived Korea. Even after privatization, community behavior and mentality in ethical management and social contribution activities continued through win-win, consideration, and sharing activities with local communities. Based on POSCOIN's unique DNA, the leadership of Chairman Jeong-Woo Choi and “Corporate Citizens Growing Together” were born as a new management philosophy. Conclusion: The result of this study shows that the symbiosis and shared value that companies have to match their own capabilities are not suddenly created, but accumulated over time and generation. The philosophy of the company and the shared value of the mission are the power to move the mind, and the value created by connecting the capabilities of the company is my. A greater consensus can be gained on outside members, and social support must be united and connected with the members of society. In the end, the basic basis of SK's social value and happiness setting and POSCO's corporate citizen management philosophy is not much different. Today, social value creation is limited to specific companies, so it is linked to participation as a basic data for companies with new values in cooperation with SK and POSCO. It is expected that further studies will be carried out by suggesting expansion.
#Csr #Csv #Sharing Value #Social Value Creation #Management Philosophy

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참고문헌 (33)

참고문헌 신청
Bowen HR / 1953 / Social Responsibilities of The Businessman / Harper & Brothers google schola Carroll AB / 1979 / A Three-dimensional Conceptual Model of Corporate Performance / The Academy of Management Review 4(4):479~505 google schola Carroll AB / 1991 / The Pyramid of Corporate Social Responsibility / Toward the Moral Management of Or-ganizational Stakeholders Business Horizons 34(4):39~48 google schola Marsden C / 2000 / The New Corporate Citizenship of Big Business Part of the Solution to Sustainability / Business and Society Review 105(1):8~25 google schola Michael EP / 2002 / The Competitive Advantage of Corporate Philanthropy / Harvard Business Review 80(12):56~68 google schola

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