지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2006.1
- 수록면
- 329 - 338 (10page)
이용수
초록· 키워드
오류제보하기
The research on sports image has begun to discuss from mid-1990s in Korea. The main theme of the early time have focused on the influence of the sports marketing, consumer's behavior, and sport organization in relation with the brand, the products, and the quality image of the sports. And the area of the study has been variously expanded to the industry image, attitude image, sport team image, sports person image, and AD/P.R. image from mid-1990s. Especially, the main stream of the study have focused on the sports event, sports necessities, sports consumer behavior, sponsorship, pro-team management, degree of recognition, player, Ad. and industry images. Also, the research thesis on sports image showed a diversified feature from 2000s. This phenomena reflect a political democratization from 1990s, evoke of economic new order of international trade, crisis of exchange in 1997, and the various effort to overcome the stumbles, which related to the sports event such as 2002 Korea-Japan World Cup Soccer Game and it gradually expanded the importance of the new recognition on sports images. That is, it have confirmed that the sports image has been complicatedly reacted and formed with economic, educational, socio-cultural, Ad/P.R, tourism, media etc. However, we have to consider the quality and variety of the thesis when we consider the theme of the thesis on sports image have concentrated on master degree and the period of 2000s. And it is needed for the researchers to develop a unique methodology and process of verification on the sports image analysis for further systematic research of the subject because there is a trend of similar forms or contents about the research that showed a repetition of the themes or the methodology.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0