지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국정보통신학회JICCE Journal of information and communication convergence engineering Journal of information and communication convergence engineering Vol.16 No.4
- 발행연도
- 2018.12
- 수록면
- 213 - 220 (8page)
이용수
초록· 키워드
오류제보하기
With the exponential developments of social network, their fundamental role as a medium to spread information, ideas, and influence has gained importance. It can be expressed by the relationships and interactions within a group of individuals. Therefore, some models and researches from various domains have been in response to the influence maximization problem for the effects of “word of mouth” of new products. For example, in reality, more than two related social groups such as commercial companies and service providers exist within the same market issue. Under such a scenario, they called social adversaries competitively try to occupy their market influence against each other. To address the influence maximization (IM) problem between them, we propose a novel IM problem for social adversarial players (IM-SA) which are exploiting the social network attributes to infer the unknown adversary’s network configuration. We sophisticatedly define mathematical closed form to demonstrate that the proposed scheme can have a near-optimal solution for a player.
목차
Abstract
I. INTRODUCTION
II. RELATED WORK
III. BACKGROUND AND PROBLEM DEFINITION
IV. PROPOSED SCHEME
V. EVALUATION
VI. CONCLUSION
REFERENCES
참고문헌 (30)
참고문헌 신청
[학술대회논문] - D. Kempe / 2003 / Maximizing the spread of influence through a social network / Proceedings of the 9th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining : 137 ~ 146
[학술지(정기간행물)] - Miller McPherson / 2001 / Birds of a Feather: Homophily in Social Networks / Annual Review of Sociology 27 (1) : 415 ~ 444
[학술지(정기간행물)] - Roger M. Heeler / 1980 / Problems in Predicting New Product Growth for Consumer Durables / Management Science 26 (10) : 1007 ~ 1020
[학술지(정기간행물)] - Jacqueline Johnson Brown / 1987 / Social Ties and Word-of-Mouth Referral Behavior / Journal of Consumer Research 14 (3) : 350 ~
[학술지(정기간행물)] - Vijay Mahajan / 2018 / New Product Diffusion Models in Marketing: A Review and Directions for Research / Journal of Marketing 54 (1) : 1 ~ 26
[학술지(정기간행물)] - Miller McPherson / 2001 / Birds of a Feather: Homophily in Social Networks / Annual Review of Sociology 27 (1) : 415 ~ 444
[학술지(정기간행물)] - Roger M. Heeler / 1980 / Problems in Predicting New Product Growth for Consumer Durables / Management Science 26 (10) : 1007 ~ 1020
[학술지(정기간행물)] - Jacqueline Johnson Brown / 1987 / Social Ties and Word-of-Mouth Referral Behavior / Journal of Consumer Research 14 (3) : 350 ~
[학술지(정기간행물)] - Vijay Mahajan / 2018 / New Product Diffusion Models in Marketing: A Review and Directions for Research / Journal of Marketing 54 (1) : 1 ~ 26
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