지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.4
- 수록면
- 147 - 163 (17page)
- DOI
- 10.51979/KSSLS.2024.04.96.147
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초록· 키워드
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Purpose: The purpose of this study is to analyze the quality of educational services provided by Taekwondo centers and to determine the effect of the quality on the Taekwondo center’s image, parental satisfaction, and intention to re-enroll. Through this, the intention is to provide fundamental data for the efficient operation and management revitalization of Taekwondo centers.
Method: For this study, parents of trainees attending a Taekwondo gym in Busan were selected as the population, and 355 people were sampled using convenience sampling. Among them, 25 people who were judged to have partially completed the questionnaire or were unreliable in their responses were excluded. Data from 330 individuals were finally used to analyze the results of this study. The statistical analysis techniques used in this study were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and simple regression analysis using the IBM SPSS Statistics 26.0 statistical package program.
Results: The results derived from this study, utilizing the described research methods and the results of data analysis, are as follows. First, it was found that the quality of educational services of Taekwondo centers had a positive effect on the center’s image. Second, it was found that the quality of educational services in Taekwondo centers had a partially positive effect on parent satisfaction. Third, it was found that the quality of educational services of Taekwondo centers had a partially positive effect on the intention to re-enroll. Fourth, it was found that the center’s image had a positive effect on parental satisfaction. Fifth, it was found that the center’s image had a positive effect on the intention to re-enroll. Lastly, it was found that parental satisfaction had a positive effect on the intention to re-enroll.
Conclusion: The study confirmed that the quality of educational services in Taekwondo schools positively influenced parents’ perceptions of the school’s image and satisfaction. This positive image and satisfaction could lead to customers’ intention to re-enroll. Therefore, it is recommended that the educational service quality of Taekwondo schools should be continuously enhanced through instructor training and various media.
Method: For this study, parents of trainees attending a Taekwondo gym in Busan were selected as the population, and 355 people were sampled using convenience sampling. Among them, 25 people who were judged to have partially completed the questionnaire or were unreliable in their responses were excluded. Data from 330 individuals were finally used to analyze the results of this study. The statistical analysis techniques used in this study were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and simple regression analysis using the IBM SPSS Statistics 26.0 statistical package program.
Results: The results derived from this study, utilizing the described research methods and the results of data analysis, are as follows. First, it was found that the quality of educational services of Taekwondo centers had a positive effect on the center’s image. Second, it was found that the quality of educational services in Taekwondo centers had a partially positive effect on parent satisfaction. Third, it was found that the quality of educational services of Taekwondo centers had a partially positive effect on the intention to re-enroll. Fourth, it was found that the center’s image had a positive effect on parental satisfaction. Fifth, it was found that the center’s image had a positive effect on the intention to re-enroll. Lastly, it was found that parental satisfaction had a positive effect on the intention to re-enroll.
Conclusion: The study confirmed that the quality of educational services in Taekwondo schools positively influenced parents’ perceptions of the school’s image and satisfaction. This positive image and satisfaction could lead to customers’ intention to re-enroll. Therefore, it is recommended that the educational service quality of Taekwondo schools should be continuously enhanced through instructor training and various media.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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