지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study is that make an purchasing of consumer's effective foundation and analyze consumer's reaction and inclination which affects their purchasing behaviors and relation between consumers and purchasing behaviors.
I conduct a survey on those who play golf in Chun-chun of Rang-won province. And they answered questions by self-administration method. I selected 311 research results for analysis.
The method of study is base on precedent study of Yang yong-suk(1997), Jung young-jun(1997) and Kim jong-tae(2001), and I complement and modify questions to meet with the goal of study. I used the techniques of statistical analysis for data. They are frequencies analysis, a factor analysis and a cross tabs analysis to inquire into independence between distribution and major factor of group. And I get mean(M) and standard-deviation(SD) to inquire into a trait between each group, and examine relation between variable closely using ANOVA.
Using the method I mentioned till now, I reach a conclusion such a following results.
The first, when the golf-activity consumer want to buy golf-supplies, they usually go to the sports shop or the golf shop because they think the quality of products above all.
The second, the purchasing behaviors in golf is affected by a characteristic of the golf-activity consumer. The golf supplies purchasing is affected according How long they have played, how many curriculum vita they have and how good skill they have. The person who practice playing golf 2-3 times per week, have varied career for 3-4 years and the consumer who are over handicap 19 purchase actively.
The third, repurchasing are affected by the propensity of golf-activity consumer. When they change their golf supplies, they think that the mainly elements are a defect and old-fashioned style of their supplies.
I conduct a survey on those who play golf in Chun-chun of Rang-won province. And they answered questions by self-administration method. I selected 311 research results for analysis.
The method of study is base on precedent study of Yang yong-suk(1997), Jung young-jun(1997) and Kim jong-tae(2001), and I complement and modify questions to meet with the goal of study. I used the techniques of statistical analysis for data. They are frequencies analysis, a factor analysis and a cross tabs analysis to inquire into independence between distribution and major factor of group. And I get mean(M) and standard-deviation(SD) to inquire into a trait between each group, and examine relation between variable closely using ANOVA.
Using the method I mentioned till now, I reach a conclusion such a following results.
The first, when the golf-activity consumer want to buy golf-supplies, they usually go to the sports shop or the golf shop because they think the quality of products above all.
The second, the purchasing behaviors in golf is affected by a characteristic of the golf-activity consumer. The golf supplies purchasing is affected according How long they have played, how many curriculum vita they have and how good skill they have. The person who practice playing golf 2-3 times per week, have varied career for 3-4 years and the consumer who are over handicap 19 purchase actively.
The third, repurchasing are affected by the propensity of golf-activity consumer. When they change their golf supplies, they think that the mainly elements are a defect and old-fashioned style of their supplies.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 결론
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