지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aimed at examining the effect of the perception of relationship benefit on trust and commitment, and the effect of trust and commitment.
First it inquired into the concept of relationship marketing and variables related to relationship benefit through precedent researches, and then established research problems based on this, firstly, to examine customer"s relationship benefit perception in hotel bar restaurant, secondly, to reveal the impact of the trust and commitment for bar restaurants. The suitability of research model through the empirical analysis showed that therelationship benefit perception has an effect on the trust, the trust on the commitment which the theoretical model is suitable to real data.
The empirical analysis of this study showed that firstly, high customer"s relationship benefit perception has a significant effect on the trust in bar restaurants.
Secondly, the trust in bar restaurants had a significant effect on the commitment to bar restaurants.
First it inquired into the concept of relationship marketing and variables related to relationship benefit through precedent researches, and then established research problems based on this, firstly, to examine customer"s relationship benefit perception in hotel bar restaurant, secondly, to reveal the impact of the trust and commitment for bar restaurants. The suitability of research model through the empirical analysis showed that therelationship benefit perception has an effect on the trust, the trust on the commitment which the theoretical model is suitable to real data.
The empirical analysis of this study showed that firstly, high customer"s relationship benefit perception has a significant effect on the trust in bar restaurants.
Secondly, the trust in bar restaurants had a significant effect on the commitment to bar restaurants.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구조사 설계
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2013-320-002856373