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논문 기본 정보

자료유형
학술저널
저자정보
Jinryeol Lee (Chosun University)
저널정보
한국디자인학회 Archives of Design Research Archives of Design Research Vol.31 No.3 (Wn.127)
발행연도
2018.8
수록면
33 - 47 (15page)
DOI
10.15187/adr.2018.08.31.3.33

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초록· 키워드

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Background This study aims to develop a value chain model of design firms based on Michael Porter’s value chain model through a literature review of prior studies on the operation of design firms and a statistical validity test.
Methods First, we identify the operational characteristics of design firms through a literature review of prior studies. Subsequently, we categorize them into similar groups through statistical analysis with the data drawn from a free-grouping test performed by design experts. Finally, we suggest a value chain model for design firms. We then statistically validate the model using data from the questionnaire survey and performing regression analysis.
Results The literature review revealed the value chain model of design firms, which consists of 9 categories and 54 value chain factors. A categorization test with design experts classified 54 value chain factors into 4 supportive activities and 5 primary activities. Each factor in the value chain model of design firms accurately reflects the characteristics of the design firm’s operation.
Conclusions The overall frame of the value chain model of design firms suggested in this study is similar to that of Michael Porter’s. However, each factor in the model is quite different from Michael Porter’s according to the characteristics of design firms, and they would practically contribute to the operation and management of design firms in the future.

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Abstract
1. Introduction
2. Study of Prior Research on the Value Chain Model
3. Development process of value chain models of design firms
4. Suggestion of a value chain model for design firms and validity analysis
5. Conclusion and suggestions
References

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