지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Due to the virtual nature of online businesses, online apparel stores need to enhance the consumer experience by utilizing store design attributes to provide their customers relevant and sufficient information. Since online apparel stores mainly communicate with their customers virtually and digitally, it is important to understand how consumers perceive and react to different design attributes commonly found on apparel stores' online websites. The purpose of this paper is to examine the importance of design attributes commonly found on online apparel stores' websites using three different importance measurements. The design attributes examined in this study include enlarged pictures, product detail pictures, product reviews by other buyers, coordinating items, and size measurement charts. The three different measurements used in this study include two direct measures and one indirect measure using conjoint analysis. Across the three different measures, both the men and women indicated that enlarged pictures represent the most important design attribute when they purchase clothes online followed by size measurement charts and they considered the availability of coordinating items the least important design attribute.
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참고문헌 (25)
참고문헌 신청
Tractinsky, N. / 2007 / We-store aesthetics in e-retailing : A conceptual framework and some theoretical implications / Academy of Marketing Science Review 11(1):1~18
Ahn, K. / 2000 / An Empirical Study of the Effect of Measurement Methods on the Correlation Between Customer Satisfaction And Repurchase / Journal of Consumer Studies 11 (1)
Barlas, S. / 2003 / When choices give in to temptations : Explaining the disagreement among importance measures / Organizational Behavior and Human Decision Processes 91 : 31
Chrzan, K. / 2006 / An empirical test of six stated importance measures / International Journal of Market Research 48 (6) : 717 ~ 740
Fontenot, G. / 2007 / Techniques for determining importance : Balancing scientific method and subjectivity. Journal of Targeting / Measurement and Analysis for Marketing 15 (
Ahn, K. / 2000 / An Empirical Study of the Effect of Measurement Methods on the Correlation Between Customer Satisfaction And Repurchase / Journal of Consumer Studies 11 (1)
Barlas, S. / 2003 / When choices give in to temptations : Explaining the disagreement among importance measures / Organizational Behavior and Human Decision Processes 91 : 31
Chrzan, K. / 2006 / An empirical test of six stated importance measures / International Journal of Market Research 48 (6) : 717 ~ 740
Fontenot, G. / 2007 / Techniques for determining importance : Balancing scientific method and subjectivity. Journal of Targeting / Measurement and Analysis for Marketing 15 (
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