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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2022.11
- 수록면
- 1 - 167 (167page)
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초록· 키워드
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Environmental competitiveness is emerging as a key factor in corporate success due to stricter environmental regulations, but the private green market share is 12.9%, which is lower than the public sector"s 87.1%.
As a result of the perception survey, 74% of the respondents were interested in green products, and 94.7% of those who purchased eco-friendly products were willing to repurchase, indicating that Gyeonggi-do residents" perception of green purchase was very high.
The reasons for hesitation in purchasing green products are 58.3% "expensive compared to general products," 38.7% "lack of diversity in handled items," 33.2% "lack of information on eco-friendly products," and 29.5% "lack of eco-friendly product sales stores," which are analyzed to be important to secure price competitiveness and diversity of green proucts.
In addition, 40.2% of the survey respondents said they do not know the location and information of environmental product sales sites, indicating that active promotion is needed to improve low awareness.
When choosing a product or service, 67.3% of the respondents recognized the company"s eco-friendliness as an important purchase factor, so the role of the company"s green production and consumption was analyzed to be very important.
As a result of the study, the plan to promote green purchase in the private sector in Gyeonggi-do is proposed as follows. Promote the revision of local government ordinances in connection with the revised ‘Gyeonggi-do Green Product Procurement Promotion Ordinance’, including the content of low-carbon product purchases.
It introduced a green production and consumption K-ESG guideline evaluation system and actively reviewed a plan to include ESG management in the evaluation criteria of environmental fundraising.
Efforts will be made to promote green consumption of companies by establishing and introducing "Green Purchase Guidelines for Distribution Industry" specialized in the distribution industry.
Expand the scope of green product certification by reflecting consumer needs, such as household goods, children"s products, and service products desired by consumers.
It is necessary to expand small and medium-sized green stores, institutionalize green product stores in online shopping malls, and various incentive measures such as granting eco-money.
It established certification standards for the introduction of the green product use indication system and reviewed the gradual expansion of elementary, middle and high schools, universities, and public institutions in the future.
Develop green consumption education programs specialized for each age group and consumption behavior centered on the ‘Green Purchase Support Center’, provide customized information, and reinforce crackdowns on greenwashing products.
As a result of the perception survey, 74% of the respondents were interested in green products, and 94.7% of those who purchased eco-friendly products were willing to repurchase, indicating that Gyeonggi-do residents" perception of green purchase was very high.
The reasons for hesitation in purchasing green products are 58.3% "expensive compared to general products," 38.7% "lack of diversity in handled items," 33.2% "lack of information on eco-friendly products," and 29.5% "lack of eco-friendly product sales stores," which are analyzed to be important to secure price competitiveness and diversity of green proucts.
In addition, 40.2% of the survey respondents said they do not know the location and information of environmental product sales sites, indicating that active promotion is needed to improve low awareness.
When choosing a product or service, 67.3% of the respondents recognized the company"s eco-friendliness as an important purchase factor, so the role of the company"s green production and consumption was analyzed to be very important.
As a result of the study, the plan to promote green purchase in the private sector in Gyeonggi-do is proposed as follows. Promote the revision of local government ordinances in connection with the revised ‘Gyeonggi-do Green Product Procurement Promotion Ordinance’, including the content of low-carbon product purchases.
It introduced a green production and consumption K-ESG guideline evaluation system and actively reviewed a plan to include ESG management in the evaluation criteria of environmental fundraising.
Efforts will be made to promote green consumption of companies by establishing and introducing "Green Purchase Guidelines for Distribution Industry" specialized in the distribution industry.
Expand the scope of green product certification by reflecting consumer needs, such as household goods, children"s products, and service products desired by consumers.
It is necessary to expand small and medium-sized green stores, institutionalize green product stores in online shopping malls, and various incentive measures such as granting eco-money.
It established certification standards for the introduction of the green product use indication system and reviewed the gradual expansion of elementary, middle and high schools, universities, and public institutions in the future.
Develop green consumption education programs specialized for each age group and consumption behavior centered on the ‘Green Purchase Support Center’, provide customized information, and reinforce crackdowns on greenwashing products.
목차
[표지]
[정책건의]
[차례]
표차례
그림차례
[제1장 서론]
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
[제2장 녹색구매 정책 현황 및 이슈]
1. 녹색구매 국내 관리제도
2. 녹색구매 국외 관리제도
[제3장 녹색구매 현황 및 인식]
1. 녹색제품 시장 현황
2. 녹색구매 현황
3. 기업의 녹색구매 사례
4. 기업의 녹색구매 모니터링 및 평가
5. 녹색구매 인식 분석
[제4장 민간부문 녹색구매 활성화 방안]
1. 녹색구매 관련 제도 개선
2. 산업계 녹색구매 활성화
3. 소비자 니즈를 고려한 녹색구매 활성화
4. 공공, 민간시설 중심 ‘녹색구매사용표시제’ 확산
5. 녹색구매 제품 정보제공 및 홍보·교육 지원체계 구축
[제5장 결론 및 정책제안]
1. 결론
2. 정책제안
[참고문헌]
[Abstract]
[부록]
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