Location Responsive Vehicle Digital Signage System for Visual Mobile Advertisement

이병덕; 양승연; 신재권; 김진태; 이선희

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자료유형: 학술저널

저자정보: 이병덕 (문화방송) 양승연 ((주)파이브텍) 신재권 (㈜파이브텍) 김진태 ((주)파이브텍) 이선희 (서울과학기술대학교)

저널정보: 사단법인 한국위성정보통신학회 한국위성정보통신학회논문지 한국위성정보통신학회논문지 제12권 제1호

발행연도: 2017.3

수록면: 49 - 53 (5page)

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In this paper we present the combination of location based mobile advertisement services and dynamic digital signage markets has been developing recent days to provide consumer admired visual mobile advertisement on all kind transportation vehicles. In spite of that, the digital signage advertisement content management is still not that easy to manage the content dynamically as well operation is most time consuming to handle the contents dynamically in digital signage business. As location based services is most impactful service in shopping, the location responsive advertisement on vehicle signage will be most desirable mobile advertisement to help people migrate from one place to another place for travel or stay. This paper propose a mobile location responsive digital signage system for vehicles using the GPS and wireless infrastructure integrated with digital signage system. This proposed research use the centralized digital signage system architecture for the mobile advertisement application and this system can be expanded to different vehicles for digital advertisement including buses, trucks, train, air vehicle and any other form of mobile advertising vehicles. Also, this present an effective advertisement recommendation algorithm, by which the advertisement can be selected broadcasted for the right advertisement ventures more effectively as the service requested from advertiser. This paper present the emulated experimental result to evidence the proposed dynamic vehicle signage system performed better than compared with traditional signage random advertising. The emulated result proves that the advertisement recommendation algorithm can effectively works out the targeted key audiences in location responsive region the algorithm evaluated

#Digital Signage #Location Responsive System #Interactive Device #Media Content Server #GPS #Vehicle Signage System #Mobile Advertisement Service

참고문헌 (8)

참고문헌 신청

Chang F. Y. / 2005 / Structural Analysis and Competence Dynamics of Digital Signage Industry

Kim Y. S. / 2009 / Mobile advertisement system using data push scheduling based on user preference / WTS'09. Wireless Telecommunications Symposium :1~5

Kölmel B. / 2002 / Location Based Advertising / Proceedings of the First International Conference on Mobile Business

Lee J. W. / 2009 / Research on the Advertisement Effect of Push Type Mobile Advertisement / 2009 4th International Conference on Cooperation and Promotion of Information Resources in Science and Technology :137~142

Pessemier T. / 2008 / Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices / IEEE Transactions on Consumer Electronics 54(2):707~713

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