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논문 기본 정보

자료유형
학술저널
저자정보
Kyung Hwa Seo (Ulsan College)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.29 No.11(Wn.160)
발행연도
2023.11
수록면
150 - 164 (15page)
DOI
10.20878/cshr.2023.29.11.015

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초록· 키워드

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With the development of artificial intelligence robots, it is expected that in future restaurants, an appropriate relationship will not only be formed through a certain level of communication between humans and robots but various customer experiences will also be achieved simultaneously. In the future human-robot interaction process, it is important to understand the complex psychological state of customers that leads to restaurant performance. Exploring new possibilities for introducing social robots in restaurants by examining customer reactions is of great significance. To achieve the purpose of this study, meaningful results were derived using a structural equation model based on the perceptions of 320 evaluators. Negative attitudes toward interactions with robots (NARS1), negative attitudes toward the social influence of robots (NARS2), and negative attitudes toward emotional interactions with robots (NARS3) were found to have a negative relationship with trust. Trust was found to have a negative relationship with perceived risk and a positive relationship with intention to use and intention to revisit. It was confirmed that intention to use has a positive relationship with behavioral intention. This study contributes to the development of robotics and successful management by providing a basis for building a new model by verifying factors related to trust formation in human-robot interactions in the restaurant industry.

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ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODS
4. RESULTS
5. DISCUSSION AND CONCLUSION
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