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논문 기본 정보

자료유형
학술저널
저자정보
람 툭 칸 (동아대학교) 최규환 (동아대학교)
저널정보
한국외식산업학회 한국외식산업학회지 한국외식산업학회지 제19권 제6호(통권 제63호)
발행연도
2023.12
수록면
429 - 443 (15page)

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While the phenomenon of Vietnamese tourists visiting Busan is remarkable, related research at the academic level can be said to be quite insufficient. Most of the research is related to information search behavior, and it remains at the level of investigating the relationship between satisfaction and revisit intention based on it, so related research is urgent. The purpose of this study is to investigate the relationship between tourists motivation, Busan destination attraction attributes, satisfaction, and revisit intentions for Vietnamese tourists visiting Busan, and to verify whether the post-destination image formed after visiting Busan has a moderating effect between Busan destination attraction attributes and satisfaction. A survey was conducted on Vietnamese who have traveled to Busan from January 2019 to August 2023, through the convenience sampling method. The hypothesis test results are as follows. First, it was found that tourists motivation had a positive effect on the Busan destination attraction attributes, and Busan destination attraction attributes had an effect on satisfaction and revisit intention. In addition, it was found that the post-destination image had a moderating effect between the Busan destination attraction attributes and satisfaction. Finally, implications were presented based on the research results.

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Abstract
I. 서론
II. 선행연구
III. 연구방법 및 가설설정
IV. 실증분석
V. 결론
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