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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.12
- 수록면
- 135 - 163 (29page)
- DOI
- 10.37272/JIECR.2020.12.20.6.135
이용수
초록· 키워드
오류제보하기
E-commerce of fresh agricultural products has received China’s attention in recent years. The e-commerce law effectively guides and promotes the e-commerce of fresh agricultural products to develop in a healthy and sustainable direction. The "E-commerce Law" ended the cruel development of new e-commerce, clearly regulated e-commerce behavior and protected the rights and interests of consumers, which was a milestone. China’s fresh agricultural products e-commerce started later than e-commerce. It started in 2005 and developed steadily in 2012, and the pressure it faces in 2020 will increase. Relying on China’s unique huge consumer market and government attention and support, big data is expected to increase the growth rate of global fresh agricultural e-commerce.
This paper explores the development of e-commerce for fresh agricultural products in the context of e-commerce law. Within the scope of the e-commerce law, the sustainable development of e-commerce for fresh agricultural products requires the realization of small-scale e-commerce and strengthen the cold chain logistics capabilities of fresh agricultural products e-commerce companies, improve production standardization and intensification, provide a basis for large-scale fresh agricultural product e-commerce procurement, effectively reduce the loss of fresh agricultural products circulation, and make fresh agricultural products much fresher.
This paper explores the development of e-commerce for fresh agricultural products in the context of e-commerce law. Within the scope of the e-commerce law, the sustainable development of e-commerce for fresh agricultural products requires the realization of small-scale e-commerce and strengthen the cold chain logistics capabilities of fresh agricultural products e-commerce companies, improve production standardization and intensification, provide a basis for large-scale fresh agricultural product e-commerce procurement, effectively reduce the loss of fresh agricultural products circulation, and make fresh agricultural products much fresher.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Chinese new e-commerce law
Ⅲ. The impact of the COVID-19 on fresh food e-commerce
Ⅳ. Future development strategy of fresh agricultural products E-commerce
Ⅴ. Conclusion
Reference
참고문헌 (41)
참고문헌 신청
Aliyun / Alibaba Cloud released the 2019 Digital Trends Report, the retail industry will reach 80%digitalization in the next 5 years
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Baidu Encyclopedia of China / No. 1 & Benlai Life Net
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Ba, X. / 2020 / Research on the New Retail Model of Fresh Food E-commerce in my country / Economic Outlook on the Bohai Sea 03:25~26
Baidu Encyclopedia of China / No. 1 & Benlai Life Net
Benlai life / About us
China Goverment network / Guiding opinions on promoting the accelerated development of rural e-commerce
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