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자료유형
학술저널
저자정보
Seo Yeon Jang (Korea National Open University)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.26 No.2(Wn.115)
발행연도
2020.2
수록면
62 - 69 (8page)

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As food in tourism becomes a huge part in tourism, many countries such as Taiwan, Malaysia, Thailand and South Korea focus on promoting their ethnic foods and restaurants abroad to attract potential tourists. This study focuses on this issue, exploring whether there is any motivational factor for people to visit those restaurants, which would lead them to visit the origin country of the restaurants. This study was conducted in Thailand setting, and South Korea was selected as a destination for the study. This study tested relationship between people’s motivation to visit ethnic restaurants and their intention to travel, as well as the influence of ethnic restaurants experiences on intention to visit the origin country by comparing two groups who had been to Korean restaurants and who had not been to. Cultural difference was found and discussed as well.

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ABSTRACT
1. INTRODUCTION
2. BACKGROUND OF THE STUDY
3. METHODOLOGY AND ANALYSIS
4. FINDINGS AND CONCLUSION
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