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논문 기본 정보

자료유형
학술저널
저자정보
우인수 (단국대학교) 임승재 (경희대학교) 박수근 (신한대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제32권 제3호 (인문사회과학 편)
발행연도
2023.6
수록면
513 - 523 (11page)
DOI
10.35159/kjss.2023.06.32.3.513

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초록· 키워드

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The purpose of this study is to analyze the importance and performance of professional volleyball team’s YouTube quality using the IPA method. To this end, a questionnaire was used as a research tool, and a survey was conducted targeting viewers who watched YouTube videos of professional volleyball teams. A total of 283 valid samples excluding 17 questionnaires out of 300 were used for the final analysis. The data was examined through frequency analysis, exploratory factor analysis, reliability analysis paired t-test and IPA using SPSS 24.0. The results were as follows. First, I Quadrant provides sufficient communication opportunities with professional volleyball teams, provides information about professional volleyball teams quickly, communicates smoothly with professional volleyball teams, and the information of professional volleyball teams was included. Secondly For quadrant Ⅱ information about professional volleyball teams is valuable to me. Provides up-to-date information about professional volleyball teams, and provides opportunities to build relationships with other users. Thirdly Quadrant Ⅲ includes reliable professional volleyball club information, error-free professional volleyball team information, and mutual exchange of information. Lastly In the case of quadrant IV, professional volleyball team information is useful to me, professional volleyball team information is useful when choosing professional volleyball, YouTube is more useful than other media, professional volleyball team information is new, professional.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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