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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 산경연구논집 산경연구논집 제10권 제9호
발행연도
2019.1
수록면
45 - 52 (8page)

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초록· 키워드

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Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

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참고문헌 (59)

참고문헌 신청
Barnes, S. T. / 2002 / An integrative approach to the assessment of e-commerce quality / Journal of Electronic Commerce Research 3(3):114~127 google schola Bolton, R. N. / 1991 / A multistage model of consumers’f assessments of service quality and value / Journal of Consumer Research 17(4):375~384 google schola Boulding, W. / 1993 / A Dynamicgodehd Process Model of service Quality : from Expectations to Behavioral Intentions / Journal of Marketing Research 30:7~27 google schola Buhalis, D. / 2008 / Progress in information technology and tourism management : 20 years on and 10years after the Internet—2 The state of e-Tourism research / Tourism Management 29(4):609~623 google schola Seong-Soo Cha / 2019 / The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping / The Journal of Business, Economics, and Environmental Studies 9(3):21~26 dbpia

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